Skinner's approach is described as which of the following?

• A. Behavior modification
• B. Cognitive behavioral approach
• C. Psychoanalytic therapy
• D. Humanistic therapy

Answer: (A)

Skinner's approach is based on operant conditioning, which emphasizes shaping behavior through consequences. This leads to behavior modification, where desired actions are reinforced to increase their occurrence and undesired ones are reduced through contingencies like rewards or consequences. The focus here is on observable behavior and measurable change, not on internal thoughts or unconscious processes. That distinction helps explain why this label fits best: cognitive behavioral approaches blend thinking and behavior, psychoanalytic therapy centers on unconscious conflicts, and humanistic therapy emphasizes personal growth and self-actualization.